It’s time to get fired up about membership renewals! Easier membership renewals happen when members see your association as more… READ MORE>

This is the fourth of a four-part series about how to market your association’s events in 2024. If you’ve followed… READ MORE>

Events are alive and well, says a new survey of event producers, convention center executives, and attendees—though you can expect… READ MORE>

As experts debate whether we are headed towards a recession, you can improve your business in case we enter one.… READ MORE>

No one can agree if we are in a recession, but association members are already behaving as if we are.… READ MORE>

Giving people individualized attention is hard to do, and there is no “golden ticket” that will instantly improve your numbers.… READ MORE>

What to say visually and when to say it to reach your association’s membership and retention goals These days, the… READ MORE>

Why we’re starting a working group to help associations answer the tough questions about this year and beyond For months,… READ MORE>

If you’re feeling the financial squeeze from cancelled or postponed events, buckle up. There’s more pain ahead as a recession… READ MORE>

Rumblings of the next global recession make headlines almost daily. If the predictions are true, associations could be headed for… READ MORE>

This is the fourth post in our series 6 Ways to Help Your Association Thrive. Before launching your prospecting campaigns,… READ MORE>

I recently attended a fantastic retirement party for my old friend Ben. Every detail was perfect—the beautiful venue, gourmet food,… READ MORE>

I recently made the mistake of feeding a stray cat at the office. Now it comes back every day expecting… READ MORE>

When I got my first manual camera, all my pictures came out blurry or dark. It took me a while… READ MORE>

On the weekends, you can find me at the beach with my standup paddleboard. I love everything about the sport.… READ MORE>

Do you have a solid marketing strategy? That’s a great start. But is your strategy aligned with a strong internal… READ MORE>

Despite what you might have heard about the “selfie generation,” millennials are a powerful force eager to throw their passion… READ MORE>

If you’re like most professional organizations, you put on your professional hat when you get to the office every day.… READ MORE>

Digital marketing offers endless possibilities to get your messages in front of members and prospects. It’s tempting to jump on… READ MORE>

Do you know if your event marketing is working?Which promotions were the most successful?Is your association reaching attendance, member acquisition,… READ MORE>

In a world of content overload, motion graphics cut through the clutter with bite-sized content that grabs attention, evokes emotions,… READ MORE>

Navigating digital advertising platforms can be confusing and expensive. You might end up spending a lot of money and getting… READ MORE>

Attract younger members. Encourage repeat event attendance. Build passion and engagement among members. Change more lives. Every member organization faces… READ MORE>

Let’s face it. Attending your event is expensive. There’s travel, lodging, and registration costs plus time away from the office.… READ MORE>

Meet Christopher Connectus, one of the profiles you might see after you take the Rottman Creative Engagement Assessment. Like the… READ MORE>

After the Assessment: Next steps to improve your marketing You found out how your organization ranks when it comes to… READ MORE>

The words motivation and inspiration are often used interchangeably to mean “something that makes someone want to do something,” (seriously,… READ MORE>

A practical guide to manifesting inspiration through triggers and targets A cartoon from the New Yorker a few years back… READ MORE>

How to Cut Through the Babble Instead of Becoming Part of It Walk down the cereal aisle in any grocery… READ MORE>

We’ve talked about the endless loop of connectivity and inspiration that draws members to your organization and fuels your life-changing… READ MORE>

Storyteller Wins $1 Million Ted Prize Every year, the folks at TED Talks award a $1 million TED Prize to… READ MORE>

Storytelling is big buzzword in marketing these days, but as recent research is proving, it’s no passing fad. Storytelling is… READ MORE>

How to Engage all the Senses to Reach Audiences Emotionally “Ignore neuroscience at your 2015 marketing campaign’s peril,” says a… READ MORE>

As you look around the room at your annual conference, there’s a good chance you’re seeing more and more gray… READ MORE>

Only the right picture is worth a thousand words. A great image can do a lot for your organization. It… READ MORE>

Sometimes social media is like the people who stand in public parks with a soap box and a bull horn.… READ MORE>

So you want to start using storytelling to inspire your base and your team. Now what? How do you get… READ MORE>

Part of your job as storyteller and storymaker is to create meaningful connections with and among your base. A third… READ MORE>

Four strategies to inspire your base with original storytelling According to author Christopher Booker, there have only ever been seven… READ MORE>

LET’S BE BRIEF For Sale: baby shoes, never worn. There you have it, a story in six words. Who is… READ MORE>

We talked previously about Freytag’s Universal Storytelling Structure and how you can use it to connect with your base and… READ MORE>

WHY YOU CAN’T IGNORE EMOTION IN MARKETING Of course logic matters. Logic is why you spend hours developing a polished… READ MORE>

SHOW DON’T TELL: MARKETING WITH STRATEGIC STORYTELLING Storytelling is a craft as old as humankind. It long predates the written… READ MORE>

What Facebook has on its side is mass appeal. But more and more, that appeal isn’t coming for free as… READ MORE>

Let’s start with an idea that you know is true, but may stress you out to think about nonetheless. It’s… READ MORE>

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.… READ MORE>

We may be the busiest, most distracted species on the planet. But strip away our phones, our houses, and our… READ MORE>

Content: The BELLY Your content is the BELLY. It’s the day-to-day fuel. It’s where inspiration is nourished. If you know… READ MORE>

THE PATRIARCH: The Language of Protection and Duty One last example is from work we are currently in the middle… READ MORE>

Fourth Think more critically about the content of your magazine. We know from reading surveys that an association’s magazine is… READ MORE>

All too often we tend to focus on a “quantitative approach” when preparing for an upcoming conference- How many of… READ MORE>

5. Keep emails mobile friendly. People tend to read about half of their emails. And of the ones they do… READ MORE>

Get the frequency right. You can structure your email marketing campaign one of two ways. Either start marketing via email… READ MORE>

3. Speak in a voice that will make members listen. One of the things we specialize in is helping associations… READ MORE>

We believe that a marketing plan is a schedule of strategic activities that will guide behavior. We will achieve conference… READ MORE>

We should use social networking to reach out to attendees. We will learn new ways of communicating through social networking… READ MORE>

It’s the month for taking stock. For raising your glass, and taking your turn sharing what you’re thankful for. Around… READ MORE>

We never get tired of the way Apple introduces new products. They manage to build excitement for the same product,… READ MORE>

We propose a Golden Triangle of Conference Marketing: WHY is in the center. And your Brand is at the top,… READ MORE>

Let’s face it; design matters. Marty Neumeier, the Director of Transformation for Liquid Agency states that “the most innovative designers… READ MORE>

In the winter of 1971, a guy by the name of Ray Tomlinson did something really ordinary that would, in… READ MORE>

You’re an athlete in the arena of event marketing. What skills will you see? We admit it: we are raving… READ MORE>

Isn’t it lovely that we live in a society where no one judges anything by appearance? Where things like book… READ MORE>

Earlier this week Twitter officially launched Promoted Accounts, which is a new way to help brands gain more followers. The… READ MORE>

Follow the Golden Rules for golden results Remember the golden days when organizations had unrestricted budgets for sending employees away… READ MORE>

Recently we had the chance to hear Kyle Cooper speak about motion graphics. Kyle has been named one of Fast… READ MORE>

As designers, we appreciate the power of white space. It gives artwork impact, makes text readable, and invites the viewer… READ MORE>

Getting sick of hearing about social media this and social media that? If the results of the 2010 Social Media… READ MORE>

One thing that most of your members, conference attendees and website visitors have in common is that they want to… READ MORE>

There are many ways to communicate with your potential conference attendees that it’s very easy for the information being communicated… READ MORE>

For some time now Facebook users have been able to tag each other in photos, videos and notes. Well, now… READ MORE>

A Field Guide to the Millennials. They first heard your name briefly mentioned in one of their college classes as… READ MORE>