Marketing for Member-Driven Organizations
Dear Associations, We Need to Talk
Why we’re starting a working group to help associations answer the tough questions about 2021 and beyond For months, we’ve… READ MORE>
It’s Time to Rethink What Networking Actually Means
Member Retention Isn’t a Pricing Problem. It’s a Value Problem.
And 4 Things to Add to Attract, Retain, and Engage Members of All Ages
4 Things to Throw Out of Your Association’s Broken Business Model
3 Ways Associations Can Replace Lost Event Revenue
If you’re feeling the financial squeeze from cancelled or postponed events, buckle up. There’s more pain ahead as a recession… READ MORE>
We Are In Crisis Mode, and It's Unclear When We Will Be Out of It.
On the other side of crisis: does your association have a plan?
5 Ways Associations Can Help Their Members During COVID-19
5 Teleworking Best Practices for Associations
Learn From Others' Misconceptions so your Association can Thrive
5 Recession Myths that Hurt Your Association
Rumblings of the next global recession make headlines almost daily. If the predictions are true, associations could be headed for… READ MORE>
4 Steps to Prepare Your Association for the Ripple Effects of the Coronavirus or Any Crisis
6 Ways to Help your Association Thrive in 2020
Part 6: Grit
Part 5: Events and Programs
Part 4: Prospecting
This is the fourth post in our series 6 Ways to Help Your Association Thrive in 2020. Before launching your… READ MORE>
Part 3: Marketing Assets
Part 2: The Plan
Part 1: The Cause
How to Implement Omnichannel Marketing
I recently attended a fantastic retirement party for my old friend Ben. Every detail was perfect—the beautiful venue, gourmet food,… READ MORE>
What is Omnichannel Marketing and Why do You Need It?
Best Practices for Digital Marketing that Boosts Engagement
9 Content Marketing Problems and How to Fix Them
(And 20+ Format Ideas)
5 Ways to Generate Enough Marketing Content
I recently made the mistake of feeding a stray cat at the office. Now it comes back every day expecting… READ MORE>
10 Best Practices for Content Marketing that Converts
6 Ways to Spark Conversations that Drive Conversions
3-Pronged Approach to Association Marketing
Does your campaign include all 3 essential elements to engage your audience?
Marketing Essentials Self-Checklist
When I got my first manual camera, all my pictures came out blurry or dark. It took me a while… READ MORE>
3 Essential Elements of Effective Marketing
How to Reshape Your Marketing to Reach Your Goals
How to Create a Lead Gen Funnel
6 Steps to Content-Based Lead Generation
On the weekends, you can find me at the beach with my standup paddleboard. I love everything about the sport.… READ MORE>
4 Steps to Inbound Lead Generation
Why Inbound Marketing is the Best Way to Generate Leads
4 Steps to Heal your Brand Breaks to Drive Membership and Non-Dues Revenues
Why you need a consistent brand story
Engage your Audience with Holistic Digital Marketing
6 Ways to Reach Your Marketing Goals in Uncertain Times
Learn How This Connection Influences you Marketing Strategy
How Brand and Culture are Connected
Do you have a solid marketing strategy? That’s a great start. But is your strategy aligned with a strong internal… READ MORE>
How to Convert Casual Web Visitors into Loyal Followers
How to Use Social Advertising at Each Stage of the Customer Journey
How to Create a Customer Journey Map
How to Reach Millennials with Your Cause
Despite what you might have heard about the “selfie generation,” millennials are a powerful force eager to throw their passion… READ MORE>
Is Your Association Putting Off Creating a Lead Gen Funnel?
People Need a More Powerful reason to Engage. They Need a Cause.
Why Your Association Needs a Cause
Things Not From the 1990s: Marketing Your Association in 2018
The shift is here.
If you’re like most professional organizations, you put on your professional hat when you get to the office every day.… READ MORE>
6 Email Performance Issues and How You Can Solve Them
3 Components of Holistic Email Marketing
Holistic Digital Marketing Part 2: Platforms and tools
How to Maximize your Outcomes and Budget
Holistic Digital Marketing Part 1: Strategy
Digital marketing offers endless possibilities to get your messages in front of members and prospects. It’s tempting to jump on… READ MORE>
Why You Should Market Holistically for Long-Term Sustainability
What is Holistic Marketing?
What do associations need to do to inspire members?
So you Can Make Smart Decisions to Reach your Goals
12 Marketing KPIs Every Association Should Measure
How to Track Ket Metrics to Make Better Strategic Decisions
Key Performance Indicators for Event Marketers
Do you know if your event marketing is working?Which promotions were the most successful?Is your association reaching attendance, member acquisition,… READ MORE>
5 Strategies to Increase Engagement All Year Long
How to Move People from Prospects to Attendees, Members, and Ambassadors
Member journeys in the digital marketing world
Strategic Event Marketing is About Inspiring and Connecting Potential Attendees
4 Pillars of Event Marketing to Fuel Attendance and Engagement
It's Time to Try New Tactics
How to enhance your marketing with motion graphics
In a world of content overload, motion graphics cut through the clutter with bite-sized content that grabs attention, evokes emotions,… READ MORE>
How to get members to comprehend the value of your organization?
Increase Attendance and Find New Prospects with Personalized Marketing that Aligns with your Buying Cycle
How to Promote Your Event on Facebook (in just 5 simple steps)
Engage more attendees and prospects with Facebook Canvas
5 Steps to Facebook Marketing Success
Navigating digital advertising platforms can be confusing and expensive. You might end up spending a lot of money and getting… READ MORE>
How to Transition Members from a Non-Engaged to an Engaged State
Engagement Marketing Powered by Neuroscience
3 Digital Marketing Tactics for Event Marketers
Remove Common Barriers to Event Attendance and Engagement
How to overcome event marketing challenges
Attract younger members. Encourage repeat event attendance. Build passion and engagement among members. Change more lives. Every member organization faces… READ MORE>
Drive Attendance and Engagement Using a Time-Testing Technique
Why event marketers need more storytelling
Insights to Help you Bridge the Gap Between What you Want and What you Have
How Organizations Drive Membership and Attendance
You Know your Event has Value, But Can you Prove It?
How to fuel attendance and engagement with an ROI Toolkit
Prove the ROI of Attending your Event to Drive Attendance and Engagement over the Long Term
Why Your Event Needs a Value Proposition
Let’s face it. Attending your event is expensive. There’s travel, lodging, and registration costs plus time away from the office.… READ MORE>
7 Strategies for Improved Engagement and 7 Bonus Tips
How to Use Engagement Marketing in Your Emails to Drive Event Attendance
A Plan for Starting or Overhauling Event Marketing that Drives Attendance and Engagement
How to Engage Millennials for Long-term Sustainability
5 Steps to Better Engagement with Triggers and Targets
Meet Christopher Connectus, one of the profiles you might see after you take the Rottman Creative Engagement Assessment. Like the… READ MORE>
Why You Need More Than Good Attendance Numbers
How to Connect the Dots Between Messaging, Members, and the Buying Cycle.
Get the Marketing Superpowers to Engage Your Members
How to Measure Engagement to Improve your Events and your organization
Are your members engaged?
Engagement Assessment: Next steps to improve your marketing
After the Assessment: Next steps to improve your marketing You found out how your organization ranks when it comes to… READ MORE>
Why you Need to Measure your Level of Inspiration
Inspiration Assessment Drives Member Engagement and Attendance
How to Gain and Retain Millennials for Your Organization
What Inspires Millennials?
Forge Connections to Further Your Mission and Sustain Your Organization
How to Create High-Quality Connections
How to Build Loyalty, Drive Event Attendance, and Further Your Mission
Motivation vs. Inspiration
The words motivation and inspiration are often used interchangeably to mean “something that makes someone want to do something,” (seriously,… READ MORE>
TO MOVE MEMBERS FROM AN INSPIRED STATE TO TAKING ACTION, YOU NEED A TRIGGER AND A TARGET.
Triggers, Targets, and Inspired Journeys in Event Marketing
Attract Event Pilgrims, Not Tourists
How to Break the Acquisition and Retention Cycle by Building Brand Loyalty
Generate Specific Actions Through Inspiration
Mastering Triggers and Targets in Your Event Marketing
Triggers and Targets
How to Inspire your Members to Act
A practical guide to manifesting inspiration through triggers and targets A cartoon from the New Yorker a few years back… READ MORE>
For Event Marketing That Moves People, Start With Inspiration!
Create a SPARK to Inspire Members Through Brand Experience
Let’s Be Clear: Inspiration Requires Clarity
How to Cut Through the Babble Instead of Becoming Part of It Walk down the cereal aisle in any grocery… READ MORE>
It’s big, it’s powerful, and it’s part of every buying cycle
We Need to Belong
WE’RE OFTEN TOLD “A PICTURE IS WORTH 1000 WORDS,” BUT WE SELDOM STOP TO THINK ABOUT WHY THAT’S TRUE.
Tap into the power of visual storytelling to inspire members, connect them, and demonstrate the value of your organization.
How to Close the Circuit and Illuminate Your Base
We’ve talked about the endless loop of connectivity and inspiration that draws members to your organization and fuels your life-changing… READ MORE>
5 Ways to Encourage Connectivity Among Members
8 Mistakes You’re Making with Brand Storytelling
The Power of Human Connection
Storyteller Wins $1 Million Ted Prize Every year, the folks at TED Talks award a $1 million TED Prize to… READ MORE>
7 Tips for Promoting Your Next Event on Twitter
How to Tell Exciting Stories
7 Reasons You Need an Infographic
If Your Audience Isn’t Engaged, It’s Your Fault
Storytelling is big buzzword in marketing these days, but as recent research is proving, it’s no passing fad. Storytelling is… READ MORE>
Who Will You Be?
How to Build Brand Attachment
Why You Need Video
All about that BRAIN
How to Engage all the Senses to Reach Audiences Emotionally “Ignore neuroscience at your 2015 marketing campaign’s peril,” says a… READ MORE>
How New Facebook Changes Affect Your Business
3 Ways to Get Great Member Stories
The Grey Hair Dilemma
As you look around the room at your annual conference, there’s a good chance you’re seeing more and more gray… READ MORE>
Are you in the Loop?
Pay with Lovin’
How Much Does Visual Matter?
A Tale of Two Images
Only the right picture is worth a thousand words. A great image can do a lot for your organization. It… READ MORE>
Data Isn’t Everything
The New Rottman Creative Website
A Thing of Beauty
Bullhorn or Tin Can Telephone?
Sometimes social media is like the people who stand in public parks with a soap box and a bull horn.… READ MORE>
McDonald’s Serves Up Stories
Fighting the Gut Instinct
7 Clues to Business Narrative
So you want to start using storytelling to inspire your base and your team. Now what? How do you get… READ MORE>
Let’s Keep it Simple
Go with your gut?
Storytelling Success in 140 Characters
The stories your members tell themselves
Part of your job as storyteller and storymaker is to create meaningful connections with and among your base. A third… READ MORE>
Make it New
Four strategies to inspire your base with original storytelling According to author Christopher Booker, there have only ever been seven… READ MORE>
The Technology of Storytelling
How to Integrate Storytelling into your Marketing
LET’S BE BRIEF For Sale: baby shoes, never worn. There you have it, a story in six words. Who is… READ MORE>
Pass the Tissues
The Anatomy of a Story
Freytag in Action
We talked previously about Freytag’s Universal Storytelling Structure and how you can use it to connect with your base and… READ MORE>
The Tale is in the Telling
How long is too long?
WHY YOU CAN’T IGNORE EMOTION IN MARKETING Of course logic matters. Logic is why you spend hours developing a polished… READ MORE>
Tap into Emotions to Fill More Seats
How to use Storytelling in your Email Campaigns
Why Associations Need Storytelling Now
Marketing with Strategic Storytelling
SHOW DON’T TELL: MARKETING WITH STRATEGIC STORYTELLING Storytelling is a craft as old as humankind. It long predates the written… READ MORE>
Calling All Thought Leaders!
Life, Only Better
The Middle School Locker
I Like You; Do You Like Me?
What Facebook has on its side is mass appeal. But more and more, that appeal isn’t coming for free as… READ MORE>
Everybody’s Talkin’ At Me . . .
Storytelling vs. Strategic Storytelling
Clusters are Out: Micro is In
Hashtags, Likes, Shares and the Empty Seats
Let’s start with an idea that you know is true, but may stress you out to think about nonetheless. It’s… READ MORE>
The Power of Social Media
Let Your Freak Flag Fly:
Exploit Your Differences To Expand And Unite Your Base
Does Your Brand Move People to Action?
We Must Connect
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.… READ MORE>
Reveal Your Achilles Heel:
Embrace vulnerability to make meaningful connections
We Want To See You Be Brave:
We may be the busiest, most distracted species on the planet. But strip away our phones, our houses, and our… READ MORE>
We Want To See You Be Brave
The Anatomy of Inspiration:
Content: The BELLY Your content is the BELLY. It’s the day-to-day fuel. It’s where inspiration is nourished. If you know… READ MORE>
The Anatomy of Inspiration
Archetype Based Branding:
THE PATRIARCH: The Language of Protection and Duty One last example is from work we are currently in the middle… READ MORE>
How do you tap into this visual world to promote your event?
Fourth Think more critically about the content of your magazine. We know from reading surveys that an association’s magazine is… READ MORE>
Step 1 & 2
Good Design is Good Business
Tips for Marketing to Drive Attendance
All too often we tend to focus on a “quantitative approach” when preparing for an upcoming conference- How many of… READ MORE>
Two Ways to Make Direct Mail Work
Idea 6 of 6 for Improving Your Email Open Rates
Idea 5 of 6 for Improving Your Email Open Rates
5. Keep emails mobile friendly. People tend to read about half of their emails. And of the ones they do… READ MORE>
Idea 4 of 6 for Improving Your Email Open Rates
Idea 3 of 6 for Improving Your Email Open Rates
Idea 2 of 6 for Improving Your Email Open Rates
Idea 1 of 6 for Improving Your Email Open Rates
Get the frequency right. You can structure your email marketing campaign one of two ways. Either start marketing via email… READ MORE>
Idea 6 of 6 for Improving Your Email Content
Idea 5 of 6 for Improving Your Email Content
Idea 4 of 6 for Improving Your Email Content
Idea 3 of 6 for Improving Your Email Content
3. Speak in a voice that will make members listen. One of the things we specialize in is helping associations… READ MORE>
Idea 2 of 6 for Improving Your Email Content
Idea 1 of 6 for Improving Your Email Content
Principle 6 of 6:
Follow the Golden Rules for golden results
Principle 5 of 6:
We believe that a marketing plan is a schedule of strategic activities that will guide behavior. We will achieve conference… READ MORE>
Principle 4 of 6:
Principle 3 of 6:
Principle 2 of 6:
Principle 1 of 6:
We should use social networking to reach out to attendees. We will learn new ways of communicating through social networking… READ MORE>
6 steps to Inspiring your base to act.
Step 6 of 6: Work with the timing
Step 5 of 6: Leverage your offers
Step 4 of 6: Develop your voice
The New Age of Purposeful Brand
It’s the month for taking stock. For raising your glass, and taking your turn sharing what you’re thankful for. Around… READ MORE>
Step 3 of 6: Identify your archetypes
Step 2 of 6: Run your diagnostics
6 steps to Inspiring your base to act (Register for your event)
4 Ways to Improve the Timing in Your Marketing Plans
We never get tired of the way Apple introduces new products. They manage to build excitement for the same product,… READ MORE>
8 Steps to Create Stronger Emails
Why a Registration Brochure App
The Story is What Sells
A Golden Triangle of Conference Marketing
We propose a Golden Triangle of Conference Marketing: WHY is in the center. And your Brand is at the top,… READ MORE>
The Lone Marketer vs Evil Dr. Void and the Empty Chair Gang
Learn Why You Should Market Your Event Like a Product Launch
Meeting Apps- Learn Tips On Creating Your Own!
The Importance of Event Design
Let’s face it; design matters. Marty Neumeier, the Director of Transformation for Liquid Agency states that “the most innovative designers… READ MORE>
For Tangible Results, Try Doing Something Tangible
Human Beings are Visual Creatures
E-mail Marketing and Social Media Go Together Like Peanut Butter and Jelly
Making Email Marketing Work for Your Event
In the winter of 1971, a guy by the name of Ray Tomlinson did something really ordinary that would, in… READ MORE>
The Perfect Subject Line?
MARKET. CONNECT. INSPIRE.’through video!
Conference Marketing in 2013: The Space You Don’t See
Balance & Timing: The Athletics of Event Marketing
You’re an athlete in the arena of event marketing. What skills will you see? We admit it: we are raving… READ MORE>
INSPIRATION? There’s an App for That
What does event marketing and hoarding have in common?
The Dystopia of Event Marketing: Only the Inspired Will Survive
The Registration Brochure is Back-With a New Mission
Isn’t it lovely that we live in a society where no one judges anything by appearance? Where things like book… READ MORE>
2010’s Top Trends in Conference Marketing
Introducing QR Codes
Direct mail is not dead and social media is not the king
Twitter Launches New Advertising Format
Earlier this week Twitter officially launched Promoted Accounts, which is a new way to help brands gain more followers. The… READ MORE>
Using Negative Feedback to Express Your Brand in a Positive Way
All for one and one for all
Handy LinkedIn Apps
6 Guiding Principles
Follow the Golden Rules for golden results Remember the golden days when organizations had unrestricted budgets for sending employees away… READ MORE>
Is your conference purpose-driven?
Email and Your Brand
Get your attendees to the edge of their seats!
Hollywood’s Top Interactive Designers
Recently we had the chance to hear Kyle Cooper speak about motion graphics. Kyle has been named one of Fast… READ MORE>
Glanced at, tossed and forgotten?
The Pixar Story
Why White Space Matters
As designers, we appreciate the power of white space. It gives artwork impact, makes text readable, and invites the viewer… READ MORE>
Copyrights and the Internet
Why Motion Graphics Work
The Evolution of a Brand
Social Media in Marketing Survey
Getting sick of hearing about social media this and social media that? If the results of the 2010 Social Media… READ MORE>
Make your conference a positive BRAND experience
Sharing Tweets through TwitterFountain
Get it right this year.
3 Ways to Collect Feedback Online
One thing that most of your members, conference attendees and website visitors have in common is that they want to… READ MORE>
What happened in ’09, stays in ’09
Video Killed the Radio Star, And Traditional Online Marketing
Crowdsourcing & Conferencing
What Personal Touches Are You Doing To Increase Attendance At Your Conference or Events?
There are many ways to communicate with your potential conference attendees that it’s very easy for the information being communicated… READ MORE>
Fill Your Empty Seats with RCG’s Exclusive Marketing Planning Package
Not meeting your conference attendance goals?
Benefits That Have Helped Associations Meet Conference Attendance Goals
Tag! You’re it, Facebook!
For some time now Facebook users have been able to tag each other in photos, videos and notes. Well, now… READ MORE>
What’s in a name?
Positioning Your Annual Conference for Greater Attendance
Late Registration – It’s not just a trend, it’s a fact.
Integrating Direct Mail and Online Marketing
Tips for correctly integrating direct mail and online marketing to increase conference attendance. As social networking has become more popular,… READ MORE>
Conference Marketing to Younger Members
How to increase conference attendance.
Do’s & Don’ts of Conference Marketing
The Conference Logo: Five Key Elements to Portray