People join associations to be
They want to be part of a community that speaks their language, cares about what they care about, and shows them a path toward becoming better leaders, better partners, or better stewards and supporters of their industry.
We know your association is dealing with unprecedented circumstances. A recession. An upheaval. A pandemic. And yet, people still seek betterment. People still want to connect with their industry peers. There is a huge opportunity for associations right now. But it requires navigating through some rough terrain.
Rottman Creative is helping member-driven organizations move past the fear and confusion. We’re helping them adapt to this new world, and leverage their marketing to attract, engage, and retain a younger membership. We’re also helping them figure out how to make virtual connections as meaningful as in-person ones. And it’s working: with our help, one association gained six times more prospects and 60% more members.
Because we all want to be better.
Associations that experience a drop in membership often believe it’s because of price. They think some people just aren’t willing… READ MORE>
And 4 Things to Add to Attract, Retain, and Engage Members of All Ages
In the past, associations thrived on in-person events, networking, education, and certifications—the more the merrier. But for years there has… READ MORE>
If you’re feeling the financial squeeze from cancelled or postponed events, buckle up. There’s more pain ahead as a recession… READ MORE>