A direct line in.
Not sure what you need? The team at Rottman will be happy to listen, ask the right questions, and suggest possibilities you hadn't considered.
Frequently
asked questions
What kind of organizations do you work with?
We work with associations, membership organizations, and mission-driven groups that have something meaningful to offer their members but struggle to communicate it in a way that drives growth. If your members join for a reason beyond a discount, we can probably help.
What makes Rottman Creative different from a traditional agency?
Most agencies start with deliverables. We start with diagnosis. Before we build anything, we figure out what's actually broken. the story gap, the value perception issue, the trust sequence that's missing. The work that follows is strategy-led, not asset-led.
How do you determine membership vs. subscription?
A subscription is built around access to content, benefits, tools, or services. Membership takes this a step further. It creates connection, identity, and a sense of belonging. We look at what your organization promises, what members actually experience, and what gives them a reason to join, engage, and stay. That helps us identify where the experience is building true membership and where it may be functioning more like a subscription.
What determines the different membership campaigns, such as join, renew, and re-engage?
We start with where someone is in the member journey. A prospective member needs a different reason to act than someone deciding whether to renew. We look at what each audience already knows, what matters most at that stage, what they need to believe next, and what action you want them to take. From there, we build campaigns around the moments that matter, including acquisition, onboarding, engagement, renewal, and re-engagement, while keeping the story connected across the full member experience.
Do you focus more on strategy or execution?
Both! Strategy gives the work direction, and execution is what brings it to life. We help associations define the right story, audience, and approach, then carry that thinking into the campaigns, creative, and member touchpoints that people actually experience. The goal is not strategy that sits on a shelf or execution without a clear reason behind it. It is making sure the two work together.