So, what do you have to offer members? Literally, what is the stuff you’ve got? Remember, the first stepping stone is that your job is to change lives. You can’t do that if people don’t register. But they’re not going to register until they see a piece of what you have. Stop looking at this as a catch-22, and just start sharing what you have.
Be generous, and be strategic.
What events/promotions/discounts can you tie to registration? We’re not just talking about hotel discounts and room blocks. But giveaways. Information sharing. Community-building activities. What thought leaders in your industry can you tap to provide value-added things for your members?
However, your offers won’t be effective if you don’t understand (and account for) registration timing.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue # 11!The Lone Marketer
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