Are Your Members Truly Engaged?
For most associations, the answer is:
“Sometimes, but never enough.”
Do your members truly understand your value proposition?
Has your event attendance plateaued?
Do you have trouble turning prospects into members?
We’re Rottman Creative,
the association people.
We inspire members to register, join, and renew.
Attendees are waiting longer than ever to register for your event. Many won’t commit until 40 days out or less. We call this the 40-Day Dash, and it requires a new approach to event marketing.
To help you reach your attendance goals in a condensed timeframe, we’ve developed the 40-Day Dash Event Marketing Program.
CASE STUDY:
Record-Breaking Attendance
The Challenge: The American Staffing Association wanted to increase attendance at their annual Staffing World event. But six weeks before the conference, they still hadn’t hit their numbers.
The Solution: The 40-Day Dash Program included a full-service holistic digital marketing plan with strategy, messaging, and creative based on audience analysis, industry trends, and proven formats.
Approach: The plan involved engaging the audience with targeted social media campaigns complemented by brief, thoughtful emails with easy calls to action.
Results: Six weeks later, Staffing World had more attendees than ever in ASA’s 50+ years of hosting events.
