E-mail and social media naturally complement each other. Data shows individuals who use Facebook or Twitter at least once a week are 38% more likely to open e-mail promotions. Social media makes people consume more, not less, e-mail. ”. And interestingly, less than one out of five email marketers include social sharing links in their emails.
It’s no secret there are billions of people connecting on social media. You name it; Facebook, Twitter, Instagram, Pinterest, LinkedIn. Associations can all greatly benefit from it; especially in the world of event marketing.
As an organization, you strive towards making people aware of your mission. Through e-mail marketing, you can extend your brand reach to an exponential number of followers on social media platforms. When you send e-mails be sure to include social media sharing links. It will not only improve CTRs, but also creates a sticky marketing effect. Sending it out to your e-mail list and letting people post it to their Facebook (for example), will inform their friends on the importance of your message, and as more people share it, the more people know!
However, the content has to be fresh, creative and inspiring.
Email is a simple opportunity to connect social media sites. Remember, when marketing via email, think PB&J—email and social media sharing—combined for a simple, sticky and deliciously satisfying results.
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