Introducing QR Codes

Introducing QR Codes

QR Codes and pURLs are great ways to marry print and online/interactive marketing efforts. But, just what are they?

This is a QR Code (Quick Response Code):

“A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.” – Wikipedia

Basically, it is a funky looking barcode that mobile phones with cameras and smartphones can read. The QR Code then leads the user to a mobile website or stores data onto their phone (most likely contact information).

QR Codes are rising in popularity in marketing and networking. Google has created Favorite Places – a way for businesses and consumers to connect by using QR Codes. Businesses can link the QR Code to their Google Business Page and consumers benefit from following the link by receiving information, reviews and possibly special promotions.


How can you use QR Codes?

  1. Organizers at South by Southwest (a set of film, interactive and music festivals and conferences that attracts over 10,000 attendees), took advantage of QR Codes to help attendees network with each other.

“When you meet someone at an event, let them scan your badge with their smart phone, and they will automatically be following you on [the conference’s social network] my.SXSW, where they can message you or access your contact information. Hopefully, this will cut down on the paper footprint of SXSW by reducing the need for business cards.”

– Fast Company
  1. QR Codes can also be printed on signage and t-shirts for your annual event to give attendees information about the various features of your event or area points of interest.
  2. QR Codes can motivate an otherwise passive reader to take immediate action- make a purchase, register for an event, or take a survey. Placing a QR Code on a direct mail piece or program guide gives the consumer immediate online access to what you’re promoting – getting them one step closer to action. Also, you can track and analyze the results of this by checking your website’s analytics.
  3. Have fun by creating a QR Code scavenger hunt contest throughout the venue, conference location or exhibit hall.

How to create a QR Code?

A quick Google Search for “QR code generator” will give you plenty of options for services that create QR Codes. QR Stuff takes it a step further and offers printing of your QR Code onto shirts, labels and stickers.

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