We should use social networking to reach out to attendees. We will learn new ways of communicating through social networking to engage in meaningful, effective conversations with individuals before, during and after the conference.
Everyone is jumping on the social media bandwagon. That’s fine – it’s popular, it’s fun and it’s a great way to communicate with attendees….well, at least that is what we believed until we looked at how associations are using social media.
Page after page of uninspiring content and no engagement from followers. It comes as no surprise that these associations are not getting anyone to register for their events from Facebook or Twitter.
So, what can you do?
Look at the demographics of your target audience. Then do a little research to discover which social media platforms they are using and how they are engaging on social media. It may be that members in your association love using Facebook – but only for keeping up with friends and family. If that’s true, then investing in Facebook will be a waste of time.
Tips:
- Ask the highly engaged members and regular attendees how they use social media, personally and professionally.
- Brainstorm with members to get an idea of the content they’d like to receive from the organization via social media and which discussions they would help kick-start online.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #13!
The Lone Marketer
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