Here Comes the Bravery Part
So what does leaving fear behind and getting comfortable with vulnerability look like for your association?
Well, we can tell you what it has looked like for us. It looked like nearly losing our business six years ago, and one by one, letting loyal employees go as the recession strangled us. It looked like putting family vacations, eating out, and anything that wasn’t an absolute financial necessity on hold. It looked like pacing the floors at 3 a.m. wondering how it was possible we had depleted all of our savings, but trying to shield our worry from the three bright-eyed kids at home.
It looked like climbing out from under a pile of rubble and loss to start again from scratch, but this time, digging down deep and asking hard questions about why we were in this business. It looked like making a counter-intuitive decision to narrow our focus, and work with the people we thought we could make most difference for: associations and non-profits. It looked like investing in support we were afraid to invest in (like high dollar business coaches that we absolutely could not afford), saying things we were afraid to say, and putting things out there before they were perfect.
The thing is, without failing so spectacularly and painfully, we would still be operating on the surface. Without that experience, we wouldn’t be able to understand what’s under the surface, and to look at organizations and see clearly what needs to be fixed.
Ultimately, the result of all of that vulnerability is that now—for the clients who will listen to us and trust us—nobody does it better in this space. Nobody else gets the whole picture of talking about WHY you do what you do—and how that forges real emotional connection—better than Rottman Creative. And the only reason we get it is that we went through emotional and financial hell, and came out on the other side with a new sense of purpose.
And here we are again, being vulnerable in front of the very people who send us the checks: telling you that your association is so mired in fear, it hurts us to see it. And it’s affecting everything from how you run your meetings to how many people show up at your conference.
Our hearts and souls know it. Particles at opposite ends of the universe know it. Why don’t you know it?
Ask yourself: what could stepping into vulnerability look like for your association?
We’d love to dive deep with you and figure it out.
In fact, we challenge you, right now!
Show this article to your boss, and say: “This article is talking about us. What should we do about?”
We can’t wait to see which association is brave enough to take the challenge, let their guard down, and market their event on a personal level. Who will do it?
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