Think of this as looking under the hood. Gather the most up-to-date facts about your membership base (keeping in mind that it’s probably changed in the past few years). That means looking at surveys, demographics, member feedback, and open rates for emails (including which ones get the highest and lowest).
Get a clear picture of who your typical member is and how they behave— not just the highly engaged or your top influencers, but all of your members.
Once you know that, you can start to plot their story along the continuum of stories that have been with humanity since the beginning of time.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #8!The Lone Marketer
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