In case you’re wondering: we’re focusing on apps for the tablet market vs. the smart phone market because the research shows that the smart phone is more for on-the-go use, to quickly check and respond to email, or to glance at headlines or web sites—mostly for quick information. On the other hand, tablets like the iPad are more strategic thinking devices. They engage people for longer periods of time, encouraging them to sit down and enjoy the experience (more like reading a book or a magazine).
The Registration App
With an app for your registration brochure, here is a snapshot of how it could work: you promote through social networking, email marketing, text messages, and direct mail effort (an inspirational, well-designed piece), all of which lead people to a cool animation or video on your home page, which links to your app in the app store.
Within two or three years, this will be the main way you promote your conference. Everything will be wrapped around your registration app.
And by the way, apps aren’t limited to the registration brochure. Create a digital publication for your sponsors brochure and exhibitors brochure, too (imagine the selling opportunity that could create).
Marketing your app drives registration by building excitement; it sets up a pre-conference feeling for the event.
It’s almost like your conference has already started. In fact, it IS how it starts. You’re not just promoting it six months out: it actually begins six months out. (Perhaps this means you can even start charging more for early registration!) Your web site won’t go away. It will simply become a kind of information hub.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #4!The Lone Marketer
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