3. Craft better subject lines.
We often suggest doing A/B testing (send out one subject line to one group and a different to another group—all things being equal—and then see which one gets a better response). But before you go to the trouble, try simply writing better subject lines. Preferably ones with a “what’s in it for me?” statement.
The exception: the “registration is now open” email: this email usually gets the highest click-through rate and drives the most registrations. You don’t have to re-invent the wheel on this one.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #27!The Lone Marketer
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