We’re pleased to unveil a brand new rottmancreative.com! Here’s what prompted our change and how we went about crafting a more inspiring site:
Rottman Creative exists to connect the unconnected, to inspire people to act. We accomplish this by reaching people on an emotional level with dynamic visuals and relevant compelling content. We create event brands that attract people, light them up, and connect them to the event, the organization, and each other.
The “old” rottamncreative.com wasn’t actually old—just over a year. But when we took a step back and asked ourselves if we were “walking the walk” when it came to connecting and inspiring people with our own brand, we realized we fell short. We had plenty of content, but not much connectivity. And there wasn’t enough visual appeal to engage visitors and encourage them to click through and stay a while.
The next version of our site had to include a strong visual component. We engaged a photographer to shoot our portfolio pieces in interesting settings with complementary colors and textures. As opposed to including a slider of digital pieces, this approach added depth to our work by providing real-world context and thought-provoking settings. The photographs hint that each piece has a story.
Large environment images greet you when you visit the home page. These big simple visuals represent our passion, inspiration, and thought process—images include everything from worker bees collaborating in a hive to a perfect surf wave beckoning me catch it.
When it came to the site’s structure, our approach was to simplify the interface to make all parts of the site easy to access and navigate. Our blog, newsletter, and portfolio are the three core areas of our site; we wanted visitors to seamlessly navigate each and realize at a glance that all three are connected.
We used a combination of the large environment images and smaller tiles throughout the site to complete the bigger picture of our capabilities. This visually interesting format is an emerging trend in web design—and we think it will be around for a while because it’s so compelling.
There is still plenty of content on our site, but the new format connects it more coherently. The next phase of our rollout will include “Front Row” content streams that link our work to the big ideas behind it. This feature will really show you how our work demonstrates our core beliefs in connectivity, inspiration, vulnerability, and storytelling.
Please have a look at the new rottmancreative.com. Click. Read. Stay a while. Be inspired.
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