Learn Why You Should Market Your Event Like a Product Launch. Just as with a product launch, marketing your event is all about “packaging”—which is the story you’re wrapping your promotions in.Read More >
People need to be inspired. Not sold. Not fed the status quo. Not assigned a number. So what inspires? Whatever that thing is for you, it inspires you because it was designed for you, on purpose.Read More >
Our clients sometimes call the Conference Marketing Audit a “gap analysis” because we figure out what’s causing the gap between what you want your conference to be and what it actually is.Read More >
Inspiration is a mindset. A way of going about your work in the world. In the work we do, it looks like this.
We channel a different kind of thinking to help move our clients forward. Everything we do begins with an idea. Read about some of them here.
Your conference is a product, plain and simple. It’s a product you have to sell. Hitting people over the head with the facts and stats and bullets is not a [...]
A time when people are talking to each other, and ideas are spreading horizontally—versus from the top down. Recession or no recession, these old ways of talking to people . [...]
At its core, storytelling works as a marketing tool because of the way our brains are wired.
It turns out that the part of the brain that processes emotions is the [...]
When you spend as much time as we do mining the world for inspiration and ideas, you wind up with a lot of things to say. That's why blogs were created. Read what's on our minds.
It’s a popular belief that nobody reads anymore. That our short attention spans only have time for the brief content in text messages and tweets…Tell that to all the Harry [...]
Figuring out the emotional reasons people attend your events can help you market more effectively and fill even more seats. While fear and greed are the two most common emotional [...]
As marketers, we strive to connect with our audiences in meaningful ways. We tap them on the shoulder and say “Do you need what we offer? Would you like to [...]