We connect the unconnected.

We believe that people need to be inspired to act, and inspiration starts with connections.


That’s why we create event brands: clear, concise stories that pull people in, light them up, and connect them to each other, to the event, and to your organization. Ultimately, it's about helping you fill the empty seats.


We think it, say it, show it, and get it.

Newsletter

Learn Why You Should Market Your Event Like a Product Launch. Just as with a product launch, marketing your event is all about “packaging”—which is the story you’re wrapping your promotions in.

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Manifesto

People need to be inspired. Not sold. Not fed the status quo. Not assigned a number. So what inspires? Whatever that thing is for you, it inspires you because it was designed for you, on purpose.

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Audit

Our clients sometimes call the Conference Marketing Audit a “gap analysis” because we figure out what’s causing the gap between what you want your conference to be and what it actually is. 

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Movie

Watch this short, fun video to see what we do and some of our favorite work. In just 7 minutes you’ll laugh, see Gary working late into the wee hours, and hopefully picture a new way of telling your story.

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Show It

Inspiration is a mindset. A way of going about your work in the world. In the work we do, it looks like this.

Think It

We channel a different kind of thinking to help move our clients forward. Everything we do begins with an idea. Read about some of them here.

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We Want To See You Be Brave

We are itching to connect. At every moment. And yet, for associations, there is so much disconnection happening—right in front of you. Even as your members’ hearts are sending out [...]

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The Anatomy of Inspiration

Inspiration is the place where brand, marketing, content, and design intersect. Each one of those elements — brand, marketing, content, and design — is a living, breathing system, interrelated and [...]

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Hashtags, Likes, Shares and the Empty Seats

The source of the power comes from the inherent desire baked into all forms of social media, and that is the desire for human connection. That’s why social media has [...]

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Say It

When you spend as much time as we do mining the world for inspiration and ideas, you wind up with a lot of things to say. That's why blogs were created. Read what's on our minds.

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Reveal Your Achilles Heel: Embrace vulnerability to make meaningful connections

Being vulnerable means you take risks, expose your authentic self, and open yourself up to the possibility of attack, rejection, and failure. While it might sound scary, the great thing [...]

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We Want To See You Be Brave: Bravery

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We Want To See You Be Brave: Vulnerability

Among people, it’s vulnerability that truly forges connection. So yes, it would be convenient to avoid vulnerability. But if you want your association to be relevant for the future, you [...]

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