Earlier this week Twitter officially launched Promoted Accounts, which is a new way to help brands gain more followers. The way it works is that if a user is following accounts all related to the same industry, let’s say coffee, but they are not following Starbucks, then the Starbucks account will be promoted in the “Suggestions for You” section.
For now Promoted Accounts is in the testing phase, so only a few companies will have their Twitter accounts promoted, but it will likely expand over time if the tests go well.
It may be several months before the conversation of Promoted Accounts reaches your organization’s marketing team, but it could be a great tool for connecting brands and consumers.
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