What your association is doing is too important. The lives you are changing matter too much. What’s really stopping you from greatness is that you’re not telling the story of how your conference changes lives. And there is a pretty good chance that you’re not even seeing this. Not yet, that is.
Let’s start with the idea that you are in charge of changing your members’ lives. Your members need your conference more than anything.
They want it. They must have it.
Step 1 of 6: Believe that your job is to changes lives.
How do you get from where you are now to changing the bulk of your members’ lives?
The first answer is a marketing plan. A real one. (As in, not the one from last year.)
Your emails are excellent at informing people of WHAT the conference is. But what’s lacking is WHY (“because this will change your life!”). As we’ve said, ultimately, it’s about inspiring your base, and telling them the verbal and visual stories they will connect with.
But first, you need to know who your members are and how they behave.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #7!The Lone Marketer
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