Get the frequency right.
You can structure your email marketing campaign one of two ways.
Either start marketing via email six months out, and send emails three times a month.
Or, start the emails three months out and send them twice a week.
Pick your strategy, and stay with it—throughout the entire campaign.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #25!
The Lone Marketer
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