Tips for Marketing to Drive Attendance

Tips for Marketing to Drive Attendance

All too often we tend to focus on a “quantitative approach” when preparing for an upcoming conference- How many of this? How many of that? From a numerical standpoint, crunching these numbers can help you analyze what you need to work on and what you excel in, but from an attendee standpoint it poses little value to them. Instead focus on what will benefit the attendee when marketing for your conference.

Here are some tips that we find inspiring…

1. Personalize it

To begin marketing, you need to come up with a strategy on how to invite potential attendees. This message needs to be personalized. Yes, it may be more time consuming, but your attendee will feel valued. Take what you know about the potential attendee, and use it to your advantage! This will go along way in increasing your attendance.

2. Potential gain

Does your conference have something valuable to offer to the potential attendee? Tell them what they will gain from this experience. This is a huge make or break point.

3. Provide photo and videos

This is a great opportunity to show your potential attendee what they have to look forward to. Use photos and videos that captured last year’s event. A free app that we find helpful is Flickr. It enables you to upload and share as many photos as you’d like, so that everyone can see what your conference is all about.

4. Accessible information

Last, but not least make information to your conference easy to access. Your attendee wants to come prepared, so provide a packet with all the information they would need. If you feel like going above and beyond, creating your own app for the conference would be beneficial. Making it mobile-friendly allows it to be at your attendee’s fingertips and not have the hassle of a lot of paperwork.

We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #33!

The Lone Marketer

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