Your association has a lot of resources. So many, in fact, that it’s almost impossible for a prospect to quickly… READ MORE>

The digital age demands a new approach to word-of-mouth marketing that actually gets results. Gone are the days of casually… READ MORE>

It’s true that most people favor email as their preferred method of communication; it’s immediate and versatile. That said, this… READ MORE>

This is the second of a four-part series about how to market your association’s events in 2024. If you’re following… READ MORE>

Tell us if this sounds familiar. You send out an email to members and prospects in the morning, and then… READ MORE>

More people quit their jobs in 2021 than in any year since 2001. While it leveled off a bit in… READ MORE>

Why? Because too many associations have the wrong idea about how to use content to connect with new prospects. READ MORE>

The age of the hybrid event is here. As associations contemplate returning to in-person gatherings, the advantages of virtual—including serious… READ MORE>

6 best practices for associations to enhance virtual offerings As the pandemic continues, many organizations are looking for ways to… READ MORE>

Associations that experience a drop in membership often believe it’s because of price. They think some people just aren’t willing… READ MORE>

Amid all the chaos and heartbreak of the COVID-19 pandemic, there are truly inspiring stories of people coming together to… READ MORE>

This is the final installment in our series 6 Ways to Help Your Association Thrive. Once you have a cause,… READ MORE>

This is the second post in our series 6 Ways to Help Your Association Thrive. We’re covering six key marketing… READ MORE>

I’m terrible at golf. A few years back, I bought a set of really nice golf clubs. They’re top of… READ MORE>

I was about to leave a dull party when I overheard the couple next to me talking about camping. “Where’s… READ MORE>

When I was growing up, the only telephone in our house was a large rotary phone in the living room.… READ MORE>

Several years ago, in a brief fit of madness, I asked my barber to give me a different haircut and… READ MORE>

Effective social media marketing involves tactics that cover each stage of the customer journey. During the awareness phase, your efforts… READ MORE>

Your members want to feel part of something bigger than themselves. They want to make a difference in the lives… READ MORE>

In a perfect world, every marketing email you send would be a personalized, one-to-one communication based on everything you know… READ MORE>

“People don’t do anything unless they’re inspired. But once they are inspired there is almost nothing they will not do.”… READ MORE>

According to the Email Statistics Report, the average person received 90 emails per day in 2016. That’s a lot of… READ MORE>

Facebook is the ideal platform for event marketers. You can use it to find new prospects and drive attendance among… READ MORE>

How can you increase membership and attendance? How can you fuel engagement at your events and throughout the year? When… READ MORE>

You’re probably investing significant time and resources to increase event attendance. Great! But are you also leveraging your event to… READ MORE>

Meet Engagement Alice. She’s one of the profiles you might see after taking the Rottman Creative Engagement Assessment. If you’re… READ MORE>

Introducing Clark Kentington, one of the profiles you might see after taking the Rottman Creative Engagement Assessment. Clarks come to… READ MORE>

Millennials. You know you want them. They’re young, they’re tech savvy, they’re socially aware, and they’re eager to work for… READ MORE>

Brand ambassadors. Advocates. Cheerleaders. Fans. Whatever you call them, you know you want them: loyal members who attend your event… READ MORE>

Once you’ve achieved CLARITY in your mission and ENERGY with your strategy, there’s one last element that’s absolutely essential to… READ MORE>

Tap into the Power of Human Connectivity to Attract Long-Term Members In their book The Blue Zones, authors Gianni Pes… READ MORE>

Consistent branding is essential to connect all the people and parts of your organization. You need the same look and… READ MORE>

Even if your Product is Boring Swiffer cleaning products offer an alternative to the dirty, backbreaking chore of house cleaning.… READ MORE>

And Why You Can’t Afford Not To Brand loyalty is great. It makes your members renew year after year and… READ MORE>

I hope by now I’ve convinced you just how important storytelling is for your organization. But getting started with a… READ MORE>

Continuing its efforts to be viewed as a caring corporate citizen, McDonald’s released another heartwarming commercial—this time during the Super… READ MORE>

We’re pleased to unveil a brand new rottmancreative.com! Here’s what prompted our change and how we went about crafting a… READ MORE>

In a sense, everyone connected to your organization is part of your marketing department. The term “brand ambassador” is probably… READ MORE>

Emotions are essential to our decision-making process. But letting our hearts make big decisions about our homes, cars, and careers… READ MORE>

People like visuals. By some estimates, photos get twice as many “likes” on Facebook as text links, and videos get… READ MORE>

In the last newsletter, we talked about how to use storytelling in your event email marketing. Definitely do that. But… READ MORE>

In 1863, German novelist Gustav Freytag proposed that a dramatic story has five distinct parts: exposition, rising action, climax, falling… READ MORE>

It’s a popular belief that nobody reads anymore. That our short attention spans only have time for the brief content… READ MORE>

So, you’re ready to leave “NEC” mania behind? Ready to stop hinging everything on the same one-note message of Networking,… READ MORE>

Instagram is similar to Pinterest in that it’s 100 percent visual. There is a realness about Instagram—even through the filters—that… READ MORE>

“Those who tell the stories rule the world.”-attributed both to Plato and Hopi Native Americans Storytelling is a craft as… READ MORE>

We’ve talked in the past about archetypes that unite humans almost since the beginning of time. And connectivity is certainly… READ MORE>

Here Comes the Bravery Part So what does leaving fear behind and getting comfortable with vulnerability look like for your… READ MORE>

We may be the busiest, most distracted species on the planet. But strip away our phones, our houses, and our… READ MORE>

BRAND: THE HEART The brand is the beating heart at the center of inspiration. In the same way that your… READ MORE>

THE CAREGIVER: Talk to us About Nurturing The American Specialty Toy Retailers Association (ASTRA) has a bright, cheerful brand, matched… READ MORE>

Step one Is to have a killer theme that you can build a visual world around. Step two You need… READ MORE>

Plan A: Highlights Mailer + Registration Brochure The first approach is to pair conference highlights with a well-designed registration brochure.… READ MORE>

3. Craft better subject lines. We often suggest doing A/B testing (send out one subject line to one group and… READ MORE>

5. Always remember to answer: “What’s in it for me?” The most successful email campaigns are the ones that consistently… READ MORE>

1. Use a customized, well-designed email template that incorporates your brandmark. Text-based emails inform: they do not inspire. Your email… READ MORE>

We should promote value over venue when developing a conference marketing plan. We will position ourselves as experts with valuable… READ MORE>

So, what do you have to offer members? Literally, what is the stuff you’ve got? Remember, the first stepping stone… READ MORE>

Think of this as looking under the hood. Gather the most up-to-date facts about your membership base (keeping in mind… READ MORE>

In case you’re wondering: we’re focusing on apps for the tablet market vs. the smart phone market because the research… READ MORE>

Take a moment and picture your favorite group of members in your head. You know, the “go-to” group. The ones… READ MORE>

As much as we’d hate to admit it, appearance is everything. You can look at something and immediately decide if… READ MORE>

In an ever-changing society, we are always looking for new ways to tell our story through social media. Whether you… READ MORE>

Do you know why people hoard? It’s not because they are terrible people. It’s because every little thing represents possibility.… READ MORE>

QR Codes and pURLs are great ways to marry print and online/interactive marketing efforts. But, just what are they? This… READ MORE>

The 3 most important elements of any organization. It’s a constant battle for organizations to ensure they align strategy, identity,… READ MORE>

Email is a essential to staying in touch with our clients and we know it’s key for how you keep… READ MORE>

When we were growing up, Disney movies were a really big deal. Everyone, kids and adults, flocked to the theatre… READ MORE>

For years, motion graphics have been a fixture in cities like New York and Tokyo, creating a sense of urgency,… READ MORE>

You may remember a few months ago in an edition of WhiteSpace we shared with you the Top 5 Reasons… READ MORE>

Online marketers have seen their sales skyrocket when they start to incorporate video into their marketing. At the beginning of… READ MORE>

Adapt or Fail. A plan for survival. Under attended. Under funded. Under staffed.Does that describe your last conference? It’s time… READ MORE>

It’s time for old dogs to learn a few new tricks. Forty percent. If a school teacher had 40% of… READ MORE>

Let’s not dance around it. The challenges we currently face have left most feeling one pinch too many, and will… READ MORE>