Step 3 of 6: Identify your archetypes
Archetypes are personality types or stories that show up over and over again, across all cultures. Think about the stories of humanity: the hero who triumphs,…
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Month: October 2013
Step 2 of 6: Run your diagnostics
Think of this as looking under the hood. Gather the most up-to-date facts about your membership base (keeping in mind that it’s probably changed in the…
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6 steps to Inspiring your base to act (Register for your event)
What your association is doing is too important. The lives you are changing matter too much. What’s really stopping you from greatness is that you’re not…
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4 Ways to Improve the Timing in Your Marketing Plans
We never get tired of the way Apple introduces new products. They manage to build excitement for the same product, such as the iPhone, over and…
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8 Steps to Create Stronger Emails
How many emails do you get every day? Most professionals get more than 200 emails a day. Sure, it raises the odds of the email being…
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Why a Registration Brochure App
In case you’re wondering: we’re focusing on apps for the tablet market vs. the smart phone market because the research shows that the smart phone is…
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The Story is What Sells
Your registration brochure isn’t just a marketing piece. It’s the face of your conference. A face can launch a thousand ships. Or it can make everyone…
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A Golden Triangle of Conference Marketing
We propose a Golden Triangle of Conference Marketing: WHY is in the center. And your Brand is at the top, with your Strategic Plan and Conference…
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