Archive
Let’s be honest: Associations love to talk about their “stuff.” They say things like:“We have so many resources.”“We have a ton of webinars, whitepapers, toolkits.”“We have…
Read moreFor many associations, fall is crunch time. It’s the annual scramble to meet membership numbers and set yourself up for success in the year ahead. Getting…
Read moreThe digital age demands a new approach to word-of-mouth marketing that actually gets results. Gone are the days of casually hoping people will talk about your…
Read moreIt’s time to get fired up about membership renewals! Easier membership renewals happen when members see your association as more than a line item that can…
Read moreChances are you’ve thought about the impact AI might have on your association this year, next year, in five years…There’s likely some apprehension as you wonder…
Read moreAssociations that have been around for a while—years, decades even—are doing a lot of things right. A word of caution, though. It’s easy to get complacent,…
Read moreThis is the fourth of a four-part series about how to market your association’s events in 2024. If you’ve followed along in our series of blog…
Read moreTell us if this sounds familiar. You send out an email to members and prospects in the morning, and then check your open rate and click-through…
Read moreTrust is the foundation of just about any relationship. This is true in life and business. It’s true for your association, too. We know that you think people…
Read moreAre you actively recruiting small organizations to be members of your association? It’s okay. You can be honest. We know that the answer is most likely…
Read moreThe age of the hybrid event is here. As associations contemplate returning to in-person gatherings, the advantages of virtual—including serious time and money savings for your…
Read moreIf one of the main benefits of your association or your annual conference is “networking” you have a problem. LinkedIn was made for networking. Sure it’s…
Read moreWhat to say visually and when to say it to reach your association’s membership and retention goals These days, the social media canvas looks like a…
Read moreIt’s great to be passionate about your association. It’s understandable that you want to tell everyone about all the resources you offer, all at once. COVID-19…
Read more6 best practices for associations to enhance virtual offerings As the pandemic continues, many organizations are looking for ways to replace lost event revenue, attract and…
Read moreIn the post-COVID-19 world, your website takes on new significance. It could be years before people feel comfortable interacting in person once again. Until then, your…
Read moreWhy we’re starting a working group to help associations answer the tough questions about this year and beyond For months, we’ve been talking to our association…
Read moreOnly the right picture is worth a thousand words. A great image can do a lot for your organization. It can portray your personality, tell your…
Read moreDesign: The LIMBS Design represents the LIMBS of inspiration, because it’s what carries your message into the world. It’s what members touch and interact with. In…
Read moreThink of this as looking under the hood. Gather the most up-to-date facts about your membership base (keeping in mind that it’s probably changed in the…
Read moreIn our recent edition of WhiteSpace we cover how an organization’s strategic plan, brand and conference must connect with each other. Part of that process involves…
Read moreWe’ve been doing a little construction on our LinkedIn profiles. Most of the grunt work has been to install apps that allow us to share various…
Read moreThe Internet has made it very difficult for artists and other creative types who produce original songs, paintings, photos, movies, books, graphics, and other materials to…
Read moreYou’ve created a brand identity for your association that seems to be working. Members recognize your logo when they see it on tote bags or postcards.…
Read moreOnline marketers have seen their sales skyrocket when they start to incorporate video into their marketing. At the beginning of the year, eMarketer projected that online…
Read moreWe’ve been giving you guys tons of tips and how-tos about conference marketing, and now its time to help you put it all together and fill…
Read moreAdapt or Fail. A plan for survival. Under attended. Under funded. Under staffed.Does that describe your last conference? It’s time to adapt, or your conference will…
Read moreFor some time now Facebook users have been able to tag each other in photos, videos and notes. Well, now they can tag each other in…
Read moreTips for correctly integrating direct mail and online marketing to increase conference attendance. As social networking has become more popular, the science of social media marketing…
Read more
