January 2014 - Rottman Creative

So, what do you have to offer members? Literally, what is the stuff you’ve got? Remember, the first stepping stone is that your job is to change lives. You can’t do that if people don’t register. But they’re not going to register until they see a piece of what you have. Stop looking at this as a catch-22, and just start sharing what you have.

Be generous, and be strategic.

What events/promotions/discounts can you tie to registration? We’re not just talking about hotel discounts and room blocks. But giveaways. Information sharing. Community-building activities. What thought leaders in your industry can you tap to provide value-added things for your members?

However, your offers won’t be effective if you don’t understand (and account for) registration timing.

We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue # 11!
The Lone Marketer

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NOT ANOTHER SNOOZELETTER.

People don’t know that you’re talking to them if you don’t actually talk to them.

And the way your people recognize that you’re talking to them is through voice.

If your logo or conference brandmark is your visual signature, your voice is your verbal signature—and without it, there is no compelling reason to listen to your message, to take action, or to share it with others.

We see far too many voiceless marketing campaigns: generic information, lacking context, personality, or specificity.

A strong brand voice demands attention. It creates instant recognition, and—most importantly—inspires your people by talking authentically and directly to them about the stuff they care about. The visual and the voice—your graphics and your copy—have to work together. They have to both come from the same place of inspiration, and archetype-driven messaging.

Nothing about how you communicate to your members should be haphazard. That included what you offer them.

We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #10!
The Lone Marketer

Share this post in LinkedIn:

NOT ANOTHER SNOOZELETTER.

Month: January 2014

Step 5 of 6: Leverage your offers

Be generous, and be strategic.

Step 4 of 6: Develop your voice

People don’t know that you’re talking to them if you don’t actually talk to them.

And the way your people recognize that you’re talking to them is through voice.

Nothing about how you communicate to your members should be haphazard. That included what you offer them.