Triggers, Targets, and Inspired Journeys in Event Marketing
So far, we’ve debunked the myth that inspiration is unknowable. We’ve shed light on the powerful Inspiration-Connection Duality™. And we’ve helped you get a clearer picture…
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Month: November 2015
How to Break the Acquisition and Retention Cycle by Building Brand Loyalty
Brand ambassadors. Advocates. Cheerleaders. Fans. Whatever you call them, you know you want them: loyal members who attend your event year after year…who bring friends and…
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Mastering Triggers and Targets in Your Event Marketing
Knowing how to use triggers and targets in your event marketing will result in inspired members ready to create high-quality connections (1), fulfill your mission, and…
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How to Inspire your Members to Act
A practical guide to manifesting inspiration through triggers and targets A cartoon from the New Yorker a few years back shows two cavemen. One is drawing…
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