There are many ways to communicate with your potential conference attendees that it’s very easy for the information being communicated to be lost or forgotten because of the use of traditional communication methods. To separate your communications from the traditional ways, personalize the information. Incorporating personalized information into your communication efforts will help with increasing attendance at your conference. Encourage potential attendees to engage with the information they are receiving by using pURL’s, twitter, and facebook.
Personal URLs are perfect for potential attendees to interact with the marketing materials. For example, as you send out your save the date postcard, you can send along with it a PURL for the recipient to log on to. On their personal page, you can have them register early, fill out a questionnaire, or have them choose or suggest topics that they would like to have covered during the conference. By allowing the attendee to participate during the pre-conference stage, the conference value and attendance will increase.
During the pre-conference stage, you can begin to setup #hashtags for your conference on Twitter. Invite possible attendees to follow your conference twitter account to receive instant updates about the conference and to begin conversations about what they would like to see at the conference and to start networking with other attendees.
Twitter can be used during the conference as well to let attendees provide their own personal views on subjects and to strike up hot topics throughout the conference. Have the speakers setup their own accounts so they can get involved with conversations through twitter.
For more information, check out our newsletter on Twittering your Annual Conference.
Setting up a group on Facebook for your conference is a great tool. As you add friends to the group, you can gauge the potential for attendees at your conference. Utilizing the upcoming events tool, the group will be notified about key dates for the conference.
Who does not like a discount or special offer? Why not offer a discount for early registration using PURL’s? Provide special offers to your Facebook Fans who participate in discussions. Conduct contests through Twitter during the conference where you provide information or clues only seen through your Twitter updates. Providing more options for early registration and participation in pre and post conference sessions will encourage members to take advantage of the situation and in turn it will help with conference attendance and late registration because we know “it’s not just a trend, it’s a fact.”
By incorporating these personalization tools, you will help with the overall value of the conference, but more importantly it will help increase your attendance.
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