February 2015 - Rottman Creative

February 27, 2015

Interactive Storytelling

Physically engage your audience to get more from your marketing. As a limited-time holiday promotion, coffee shop chain Caribou Coffee printed the opening lines of various…

February 25, 2015

The Grey Hair Dilemma

As you look around the room at your annual conference, there’s a good chance you’re seeing more and more gray hair. This realization is probably followed…

February 23, 2015

Are you in the Loop?

Inspiration and connection move in a noiseless, effortless, infinite loop. People want to be inspired to connect. They connect to feel inspired. Again and Again, one…

February 19, 2015

Pay with Lovin’

Continuing its efforts to be viewed as a caring corporate citizen, McDonald’s released another heartwarming commercial—this time during the Super Bowl. “Pay with Lovin’” shows random…

February 17, 2015

How Much Does Visual Matter?

We know that visual matters. If your brand doesn’t engage with the eyes, any words you use to tell your story will likely fall short. But…

February 12, 2015

A Tale of Two Images

Only the right picture is worth a thousand words. A great image can do a lot for your organization. It can portray your personality, tell your…

February 10, 2015

Data Isn’t Everything

These days, data is big business. You have unprecedented access to information about your audience’s location, age, income, education, and employment history. But it goes further…

February 5, 2015

The New Rottman Creative Website

We’re pleased to unveil a brand new rottmancreative.com! Here’s what prompted our change and how we went about crafting a more inspiring site: Rottman Creative exists…