2026 Will Reward the Bold
2026 is going to test every association’s event strategy. Attendance is already harder to secure than it used to be. People wait longer to register. Budgets…
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Tag: Event Promotion
Your Post-Event Content Is a Conversion Tool. Use It Like One.
Most associations dump event session recordings on their website and call it a day. That’s not a strategy. That’s a content dump. And it doesn’t convert…
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It’s Q2—Time to Act on Member Acquisition
Change is messy. You’ve faced plenty of distractions and challenges these past months. But now we’re already into Q2. Member acquisition and engagement can’t wait any…
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Why Aren’t More Non-Members Attending Your Events?
Events should be your association’s best pathway for turning prospects into loyal members. One positive experience can demonstrate clear value and spark lasting connections. Yet, despite…
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And Finally: It’s Time For the Mad Dash to the End
This is the fourth of a four-part series about how to market your association’s events in 2024. If you’ve followed along in our series of blog…
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What Comes After Inspiration? Reassurance
This is the third of a four-part series about how to market your association’s events in 2024. Human beings make most of our decisions from the…
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Navigating the Event Marketing Landscape in 2025: A Strategic 3-Phase Approach for Success
How are you going to get people to your association’s event this year? If you’re not asking yourself this question right now, you should be. Why?…
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Event Outlook for Associations
Events are alive and well, says a new survey of event producers, convention center executives, and attendees—though you can expect some changes and challenges ahead. The…
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How Not to Get Prospects to Your Association’s Event
So your in-person event is back on. Great! Now you need attendees.
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Trust provokes, entices, and motivates.
Trust provokes, entices, and motivates. It’s also the only thing of value remaining once the noise recedes. So why not start there? This is what we…
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How to Navigate the New Frontier of Hybrid Events (and maximize ROI along the way)
The age of the hybrid event is here. As associations contemplate returning to in-person gatherings, the advantages of virtual—including serious time and money savings for your…
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Change My Mind: Everything Your Association Offers is on LinkedIn for Free
If one of the main benefits of your association or your annual conference is “networking” you have a problem. LinkedIn was made for networking. Sure it’s…
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Part 6: Grit
This is the final installment in our series 6 Ways to Help Your Association Thrive. Once you have a cause, a plan, assets, prospects, and engagement,…
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Part 5: Events and Programs
This is the fifth post in our series 6 Ways to Help Your Association Thrive. To get started, establish your cause, sketch out a marketing plan,…
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