Step 4

How do you tap into this visual world to promote your event?

How do you tap into this visual world to promote your event?

Fourth

Think more critically about the content of your magazine.

We know from reading surveys that an association’s magazine is often one of main reasons a person joins. But to reiterate: that doesn’t mean you’re dealing with a like-minded bunch. Your members/readers are not just a herd of sheep that will follow blindly to your event. You have to woo them with powerful visuals.

Your magazine absolutely has to have inspiring and visually-driven content that promotes the conference. We recommend a six- to eight-page spread that also has case studies wrapped in it. It should run at least one month before Early Bird.

We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #37!

The Lone Marketer

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