And Why It’s Easier Than You Think
Forbes says 2015 is the “Year of Video Content Marketing.”
So just how powerful is video? Consider these stats: YouTube has more than 1 billion users. Facebook reports that videos are shared 12 times more than links and text posts COMBINED. Twitter users share more than 700 videos EACH MINUTE. Recent research suggests videos—not images—get viewed more often on Facebook business pages.
The challenge for many organizations is to find new, engaging ways to reach audiences while satisfying increasingly complex social media and search engine algorithms. Video seems to be the solution.
What does all this mean for your organization? Is it time to rent a news van or schedule time in a recording studio? Thankfully, adding video to your marketing mix can be fairly simple and affordable. In fact, you don’t even need actual footage.
Try one of these simple strategies to set your brand (and your membership) in motion:
Animation and Motion Graphics
Got a great brand story but no video footage? No problem. A compelling script can be the start of a great, affordable animated video. Photographs can be transformed into engaging motion graphics. Take a look at these examples for inspiration:
Smart Phones
A recent episode of the sitcom Modern Family was filmed entirely on iPads and iPhones. If cell phone footage is good enough for primetime TV, surely your organization can put it to use as well. Here are a few examples of top-notch videos filmed on smart phones:
Best Practices
All the rules of good marketing apply to your videos. Be concise (and often brief). Less than three minutes is a good rule of thumb. Some great vines are only 6 seconds long. Be authentic: Video is just another piece of your brand story. Be engaging: If you don’t move people in the first few seconds, they will move on. Possibly forever. Be informative: You’ll rarely see marketing videos go for the hard sell. Offer interesting, informative content to keep your audience interested and encourage them to share. Don’t forget your contact info and a call to action at the end.
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