Strategy

NAFSA: Association of International Educators

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Project description

Event Brandmark

NAFSA: Association of International Educators is the world’s largest nonprofit association dedicated to international education and exchange. Each year, members gather for NAFSA’s Annual Conference & Expo. For years, NAFSA has relied on us to create a magazine-style registration brochure for the event.

This year, we also created a unique brandmark to differentiate the conference from other years and to reinforce the current theme and location. We chose colors and design elements to reflect the conference’s positive, creative, and collaborative environment. We also chose a fresh, modern look to emphasize NAFSA’s focus on innovation.

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