Instagram is similar to Pinterest in that it’s 100 percent visual. There is a realness about Instagram—even through the filters—that Pinterest sometimes lacks, because it’s about photography and slices of life, versus aspirational ideas.
Instagram has the quality of an old-time print campaign. If Pinterest deals in products and ideas, Instagram deals in moments. And that’s where associations can really capitalize—because events are full of Instagram-worthy moments.
In our view, Instagram will only grow in popularity, because it is so easy to story tell, and to invite others in to story tell with you (through the hash tag). Instead of the thumbs up for like, Instagram uses the heart: click it and you fill the empty heart. If that’s not a metaphor for what associations need to do, then we don’t know what is!
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