1. Use a customized, well-designed email template that incorporates your brandmark.
Text-based emails inform: they do not inspire. Your email template is your chance to paint a captivating visual of what the conference is about.
It MUST incorporate the brandmark and theme
(that’s part of that stand-alone branded look we outlined in The Golden Rule).
You also need a smartly-designed sidebar, with calls-to-action designed as graphic icons. Choosing (and then customizing) the right template is perhaps the single-most important design decision your association will make regarding the conference email marketing.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #19!
The Lone Marketer
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