Step one
Is to have a killer theme that you can build a visual world around.
Step two
You need to think about how to balance your content with your visuals.
We believe in visual email campaigns. Of course the substance matters: you have important things to say. But if it’s too text heavy and the visuals are just an afterthought, we guarantee that for the majority of people (the 70 percent who don’t just automatically show up), your conference will also be an afterthought.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #35!
The Lone Marketer
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