Step 5

How do you tap into this visual world to promote your event?

How do you tap into this visual world to promote your event?

Fifth

Think about ways you can “unveil” your conference.

What can you borrow from successful product launches?

Find ways to highlight pieces of the event, by visually representing them.

Use your theme in creative ways. And always, always, always wrap everything you do in strong visuals. If you’re not sure if your visuals are strong, we’ll be glad to take a look for you. We have no problem telling the truth.

That favorite group of yours? They’ll be there. They’ll keep coming. But they can’t sustain you, and you know it. It’s really the other battle that will make your numbers. And that fight is only going to get more difficult. The only way to win it is to design yourself to victory.

We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue #38!

The Lone Marketer

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