In Jab, Jab, Jab, Vaynerchuk says that if Facebook is the dining room where we entertain, then LinkedIn is the library, where we go for resources and to get deals done.
Associations have already embraced LinkedIn, but not necessarily for what LinkedIn is becoming, which is a place where thought leaders gather and share ideas.
It’s no longer just job seekers and networking and group discussions. LinkedIn is bringing back the idea of long form copy, and they’ve been working hard to encourage content creation.
Both trade and consumer brands are embracing LinkedIn (we heard an executive from Coca-Cola recently talking about all of the traction they are gaining for their Journey magazine by using LinkedIn). Take a look at what LinkedIn is doing (if you haven’t yet), because it’s an emerging opportunity for associations.
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