How to Fix Brand Breaks to Create a Strong Brand

The Branding Questionnaire: 11 Questions to Help You Find and Fix Brand Breaks can help you get to the heart of your purpose, audience, and goals. The questionnaire will help you investigate your brand and address any brand breaks in your messaging, visuals, offers, and culture. Once you’ve identified your brand breaks, you can begin to fix them to strengthen your brand and help you reach your desired outcomes.

A strong brand is a foundation you can build on to fuel non-dues revenues, increase membership and engagement, improve retention, and create brand ambassadors.

Take the Branding Questionnaire now to get started building a strong brand or enhancing your existing brand.


Are you engaging your members and prospects?

Perhaps a better question is: How much are you engaging members and prospects? Enough to build sustainability for your organization?

We’ve developed an Engagement Assessment for member organizations that regularly hold member events. Using targeted questions, gleaned from years of experience and sorting through the research on the elements of inspiration, high quality connections, and brand loyalty, this assessment will help you locate your association on the Engagement Scale.

Once you place yourself on the Engagement Scale, you can better judge which areas of your marketing you most need to strengthen. No matter where you’re starting, we have resources to guide you through the process of channeling inspiration and harnessing its power for better member engagement, more excitement around your event, and stronger membership acquisition and retention.

Ready to take the Engagement Assessment?


What keeps you up a night? What are your challenges?

When it comes to marketing, you’re probably feeling some pain. Take this brief assessment to help us find out what stings so we can bring some relief.

Ready to take the Assessment?