Knowing when and how to make your offers is an art to itself. Registration occurs along a bell curve, peaking around the early bird deadline. Increasingly, we’re seeing higher rates of late registration, and we believe that early bird registration numbers will begin to drop off. The next generation moves faster, and often decides last minute. You have to know their patterns, and what will move them at any given time.
You also need to understand how to integrate all of your marketing, so that one is reinforcing the other: social media posts highlighting the key points of emails, emails reinforcing the direct mail pieces, and direct mail pieces dropping at strategic times.
In fact, your marketing plan should be a comprehensive picture of how Email Marketing, Direct Mail Marketing, and Social Media Marketing will work together to tell the same story. Fear not, those are the topics for our next three newsletters. But it’s no use moving forward until you’ve walked the path along your stepping stones: belief that you change lives, diagnostics, archetypes, voice, offers, and timing.
You can think of this focus on stepping stones as stepping back. Or stepping up. We think of it as stepping in-between, to see what you do and how you do it in a totally new way.
Because the space in between is rich. You just have to start looking.
We hope you find these tips inspiring for your next conference, and until next time keep a look out for clue # 12!
The Lone Marketer
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