Strategy

American Staffing Association

Project description

Digital Prospecting & Marketing

The American Staffing Association provides advocacy, legal expertise, and education for the staffing and recruiting industry. To help ASA increase membership and retention, we created and executed a comprehensive digital marketing plan.

Part of the plan included repurposing ASA’s existing content to entice people to engage with the organization. One piece we developed was a microsite featuring the Top 10 Staffing Trends of 2020 with concise information and links to additional resources. Our work included updated branding that focused on the association’s human side. We promoted the microsite on Facebook and LinkedIn.

The site attracted more than 700 visitors and was by far ASA’s most popular lead generation piece for the entire year. To build on that success, we created educational content bundles based on each trend and marketed those individually. The bundles continue to generate record-high engagement.