What We Do

We provide marketing solutions that drive attendance and member engagement by increasing brand loyalty.

Engagement Marketing

How can you increase membership and attendance? How can you fuel engagement at your events and throughout the year? When it comes to marketing, what really grabs attention and compels people to act? Rottman Creative exists to answer these questions and more for member associations. We provide purposeful branding and marketing to engage your audience and incite action. Our strategies are based on research, neuroscience, and a codified methodology—and they generate measurable outcomes for our clients. All our efforts add up to increased attendance and as much as 23% increased engagement for member organizations.

Services

DISCOVERY

  • research
  • gap analysis

The initial phase of our engagement marketing is discovery. We work with you to gather information about your organization using proprietary tools we’ve developed specifically for member organizations. These include an in-depth interview, Discovery Questionnaire, and Engagement Assessment. We also review your marketing and branding to find gaps and make recommendations to close them. In the final step, we compile an executive summary with a value proposition and next steps.

STRATEGY

  • email marketing plans
  • social media marketing plans
  • direct mail marketing plans
  • retargeting campaigns

The second phase of our engagement marketing is strategy. Here we develop the overall comprehensive engagement marketing plan based on findings from the discovery process. We focus on the various segments of your target audience and establish best practices for connecting and engaging them.

BRAND

  • theme development
  • event brand look + feel
  • member curated stories
  • brand archetypes 

The third phase is brand development. This is where your brand comes to life in the form of a brand mark, identity, fonts, and colors. In this phase we also develop curated attendee stories that deeply engage your audience on a neurological level. You’ll see how the combination of purpose-driven messaging and inspiring visual communications drives attendance and engagement.

APPLICATION

  • marketing automation
  • lead generation
  • digital publishing app
  • microsites
  • promotional videos
  • marketing collateral
  • sponsor prospectus
  • ROI toolkit
  • landing pages
  • eGraphics
  • email design
  • brochures
  • infographics

The fifth step of the process is to implement the strategy and creative for all areas of visual communication. Here we review the comprehensive engagement marketing plan developed in the strategy step and create each piece listed using the identity, font, and colors created in the branding stage. We sweat the details to ensure that every element works to support the communication goal of the project.

EVALUATION

  • post-event review + analysis

The final phase is to analyze the results of our efforts. We evaluate the tactics, offers, stories, and more to see what worked—because the minute your event is over, it’s time to think about filling seats and driving engagement again next year.

 

TIER I

 

  DISCOVERY  

Research GAP Analysis Findings 

  STRATEGY  

Determine Objectives
Determine Archetypes
Inspiration-Connection Duality Marketing Plan

   BRAND 

 Event Brand Look and Feel 

  IMPLEMENTATION  

Email Marketing Campaign
Social Media Marketing Campaign
Direct Marketing Mailer (1)
Promotional Video (1) 

 
Call for Details—301-753-4226

 

TIER III

 

  DISCOVERY  

Research
GAP Analysis
Findings 

  STRATEGY  

Determine Objectives
Determine Archetypes
Inspiration-Connection Duality Marketing Plan 

  BRAND   

Theme Development
Event Brand Look and Feel
Interview and Copy Write Member Curated Stories
to use throughout marketing collateral (2) 

  IMPLEMENTATION  

Implementation of Marketing Automation/
Lead Generation Program
Email Marketing Campaign
Social Media Marketing Campaign
Direct Marketing Mailer (2)
Digital Publishing App
Micro Sites (2)
Promotional Video (2)
Promotional Ads (3)
Sponsorship Prospectus
eGraphics (Web) (15)
Program Brochure

  RESULTS  

Onsite Review of Event

Post-Event Review and Analysis of Campaign Results

Face-To-Face Review of Inspiration-Connection
Duality Marketing Efforts and Set Plan
For Future Growth

Update Inspiration-Connection Duality
Marketing Based on Results and Future Trends 

 

Call for Details—301-753-4226

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