“Our attendance numbers had been declining for a few years, and we weren’t sure what to do. We had no idea we could get so many attendees in the last six weeks by engaging our audience with inspirational and timely messages. With help from the 40-Day Dash Program, we had record attendance at our annual conference this year.”
—Association president
“Our attendance numbers had been declining for a few years, and we weren’t sure what to do. We had no idea we could get so many attendees in the last six weeks by engaging our audience with inspirational and timely messages. With help from the 40-Day Dash Program, we had record attendance at our annual conference this year.”
—Association president
Attendees are waiting longer than ever to register for your event. Most people won’t commit until 40 days out or less. We call this the 40-Day Dash, and it requires a new approach to event marketing.
What Is the 40-Day Dash Event Marketing Program?
It’s a marketing program that helps you reach your attendance goals in a condensed timeframe
The 40-Day Dash Event Marketing Program will help you:
> Drive home the value proposition of your event and your association
> Compel members to register now
> Understand what inspires your target audience
> Set the stage for easier membership renewals
If you haven’t been meeting your numbers, chances are it’s because you’re leaving too much to chance in the last weeks before your event.
This program will help you change your mindset and get attendees to your event! It includes:
> Multitouch event marketing plan
> Messaging for emails and social media
> Deployment timeline
> Sample member stories
> Content marketing strategy
> The all-important “who’s in the room” tactic