Fourth
Think more critically about the content of your magazine.
We know from reading surveys that an association’s magazine is often one of main reasons a person joins. But to reiterate: that doesn’t mean you’re dealing with a like-minded bunch. Your members/readers are not just a herd of sheep that will follow blindly to your event. You have to woo them with powerful visuals.
Your magazine absolutely has to have inspiring and visually-driven content that promotes the conference. We recommend a six- to eight-page spread that also has case studies wrapped in it. It should run at least one month before Early Bird.
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ARE YOUR MEMBERS TRULY ENGAGED?
NOT ANOTHER SNOOZELETTER.
SIGN UP. BE INSPIRED.