Gary
Principal and Chief Executive Officer
Building Members
in an era that sells subscriptions
We're Rottman Creative.
The Membership People.
We help associations turn what they stand for into reasons people join and stay.
Gary Rottman started the firm after seeing the same problem again and again: associations doing meaningful work, serving real communities, and struggling to explain that value in a way that moved people.
That became the foundation for Rottman Creative.
For more than two decades, we have helped professional and trade associations turn what matters most about their organization into stronger stories, smarter campaigns, and more connected member experiences.
Because when the story gets lost, membership starts to feel transactional. Campaigns become lists of benefits. Renewal becomes a dues reminder. Onboarding becomes a login.
We help close that gap by uncovering what members care about, sharpening the story, and building strategy and creative around it.
We are a small team, which means the people shaping the strategy stay close to the people bringing it to life.
The goal has stayed the same since Gary started the firm: help people understand why belonging matters.
Membership is not
a subscription.
Who's here
The team
Mary
Principal and Chief Client Officer
Luke
Strategy Director
Heidi
Senior Vice President of Marketing
Jacken
Vice President of Marketing
Macey
Marketing Manager
Rachel
Senior Marketing Director, Digital
Zoe
Marketing Director, Digital
Logan
Creative and Web
Alexa
Senior Graphic Designer
Bob
Webmaster
Landen
Marketing Copywriter
Peter
Medical Copywriter
Dawn
Human Resources
Who we work with
Mid-to-large associations
Professional and trade associations with responsibility to a field, an industry, and the people who move it forward.
Member-driven organizations
Organizations whose future depends on earning an ongoing relationship, not only a first transaction.
Leaders with a growth mandate
CEOs, membership leaders, and marketing leaders who know the familiar campaign no longer moves the number.