Strategy

National Association of Manufacturers

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Project description

Brand Affinity Campaign

A survey conducted by the National Association of Manufacturers revealed that members weren’t fully aware of the organization’s four core offerings. The survey also showed room for improvement in the percentage of current members who would recommend membership to others.

To address these two issues, we were tasked to define, build, and enhance the NAM brand. We targeted members, prospects, and other key audiences through compelling storytelling and effective strategies. Our efforts included segmented email campaigns and short videos that delivered relevant content around each core offering. These initiatives supported goals to increase awareness, boost member acquisition, and drive brand loyalty.

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