Members and prospects of the American Specialty Toy Retailing Association are in the business of play. So when ASTRA wanted to increase membership and engagement, we knew a fun quiz-style assessment would resonate well with this audience.
We developed an illustrated assessment called “What Kind of Specialty Toy Are You?” Once users answered a series of questions, they received a personalized profile and links to additional resources. As part of the interactive campaign, they also had the option to view profiles of similar and different toy colleagues to facilitate connection and sharing. Our work included developing the content, creating original illustrations for each character, and building the assessment within an online platform.