Positioning Your Annual Conference for Greater Attendance
What exactly are you promoting? Let’s pretend that you are promoting a conference in Washington DC for middle-school…
READ MORE →The Work Behind Belonging
Practical thinking on membership, engagement, and growth, rooted in the stories and experiences that give people a reason to belong.
Late Registration – It’s not just a trend, it’s a fact.
It’s time for old dogs to learn a few new tricks. Forty percent. If a school teacher had…
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Integrating Direct Mail and Online Marketing
Tips for correctly integrating direct mail and online marketing to increase conference attendance. As social networking has become…
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Conference Marketing to Younger Members
A Field Guide to the Millennials. They first heard your name briefly mentioned in one of their college…
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Do’s & Don’ts of Conference Marketing
For associations of various sizes and missions, conference attendance has been down and many association executives are feverishly…
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The Conference Logo: Five Key Elements to Portray
Let’s not dance around it. The challenges we currently face have left most feeling one pinch too many,…
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